Qualitative methods refer to those methods that are used in the analysis of data whose focus is more on the attributes and qualities of data and features that are not measurable in quantitative terms but rather rely upon the intrinsic characteristics of the phenomenon under study. The data insinuated here is majorly raw but extensively descriptive. Qualitative data usually is represented in form of words and pictures as opposed to figures. In the evaluation of a program, the qualitative measurement may not essentially provide tangible or quantifiable characteristics but still, it is a vital area in terms of methods used to evaluate a program.
To begin with, using qualitative methods will create a greater awareness of the various viewpoints of the persons taking part in the program. Weiss (1998) does not only incline his thinking to the greater awareness created but also states that a better understanding of any dynamics involved in the development of the program will be better understood. Unlike quantitative techniques, the use of qualitative techniques will create greater alertness to any events that are not foreseen in the cause of developing the program. This will equally operate in the same line as the sensitivity that will be accorded to the various contexts that the program shall have to go through.
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