Climate change upon small island communities

expert that helps you learn core concepts.

See Answer
Previous studies conducted in developed countries havedemonstrated that ethnocentric consumers are more willing tobuy domestic products. This study investigates the moderatingroles of quality judgment of domestic products and conspicuousconsumption (CC) in the relationship between consumerethnocentrism and willingness to buy domestic products (WBD)in the context of a developing country, namely the People’sRepublic of China. The results support the hypothesis that theimpact of ethnocentrism on consumer WBD tends to be weakerwhen consumers judge them as being of lower quality, or whenconsumers hold higher CC values. The conceptual andmanagerial implications for developing countries, includingChina, are discussed

Don't use plagiarized sources. Get Your Custom Essay on
Climate change upon small island communities
Just from $13/Page
Order Essay

Globalization presents considerable challengesand opportunities for international marketers.The relaxation of trade policies has providedconsumerswith moreforeign productchoices thanever before. Consequently, their attitudes towardproducts originating from foreign countries havebeen of interest to international business andconsumer behavior researchers for decades.Previous studies on the country-of-origin effect(COE), most of which have been conducted indeveloped countries, have found that consumershave a general preference for domestic over foreignmerchandise, particularly when they lackinformation about the product (Bilkey and Nes,1982; Damanpour, 1993; Elliott and Camoron,1994; Wall and Heslop, 1986, 1989). The reasonsfor this preference range from a risk-reducing biastoward merchandise made in developing countriesto a patriotic bias against foreign products (Bilkeyand Nes, 1982; Herche, 1992). The relationshipbetweencountry-of-originandthequalityimageof imported products is especially strong whenconsumer ethnocentrism (CE) is involved(Agbonifoh and Elimimian, 1999; Shimp andSharma, 1987).The tendency of consumers to be ethnocentricrepresents their beliefs about the appropriatenessand moral legitimacy of purchasing foreignproducts (Shimp and Sharma, 1987).Ethnocentric consumers prefer domestic goodsbecause they believe that products from their owncountryarethebest(Klein
et al.
,1998).Moreover,a concern for morality leads consumers topurchase domestic products even though thequality is poorer than that of imports (Wall andHeslop, 1986). CE may play a significant rolewhen people believe that their personal or nationalwell-being is under threat from imports (Sharma
et al.
, 1995; Shimp and Sharma, 1987). The moreimportance a consumer places on whether or not aproduct is made in his/her home country, thehigher his/her ethnocentric tendency (Huddleston
et al.
, 2001). Research from the US and otherdeveloped countries generally support the notionthat highly ethnocentric consumers overestimatedomestic products, underestimate imports, have apreference for, and feel a moral obligation to buy,domestic merchandise (Netemeyer
et al.
, 1991;Sharma
et al.
, 1995; Shimp and Sharma, 1987).While CE may be regarded as a means bywhich to differentiate between consumer groupswho prefer domestic to foreign products

et al.
, 2001), its influence onwillingness to buy domestic products (WBD) islikely to vary between technologically/economically-developed anddevelopingcountries.Research shows that consumers in developedcountries tend to perceive domestic products asbeing of higher quality than imported products(Damanpour, 1993; Dickerson, 1982; Eliott andCameron, 1994; Herche, 1992; Morganosky andLazarde, 1987) whereas the reverse is true forconsumers in developing countries (Agbonifohand Elimimian, 1999; Batra
et al.
, 2000; Bow andFord, 1993; Sklair, 1994; Wang
et al.
, 2000).Given that consumers’ evaluation of the quality of domestic/imported products will influence theirpurchase preferences, the impact of ethnocentrismon willingness to buy will be different betweendeveloping and developed countries. Thisdiscrepancy will be more pronounced when theimport is related to conspicuous consumption(CC), as consumers in developing countries oftenregard foreign products as status symbols (Alden
et al.
, 1999; Batra
et al.
, 2000; Ger
et al.
, 1993;Marcoux
et al.
, 1997; Mason, 1981). In particular,we believe that the negative effect of CE onwillingness to buy products imported fromdeveloped countries will interact with the positiveeffect of such imports’ brand image. In otherwords, the functional (perceived product quality)and symbolic (CC) benefits that consumers expectfrom imported products will counteract theinfluence of their ethnocentrism.Due to the differences in levels of economic andtechnological development, values and attitudestoward consumption will also differ betweendeveloped and developing countries. This meansthat findings about CE and purchasing behavior inthe former may not be generalizable to the latter,especially when considering the effects of interaction with product judgement (PJ) and/orCC.

Assignment Help Guys
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.


Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.


Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.


Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.


Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.

error: Content is protected !!
Open chat
Need assignment help? You can contact our live agent via WhatsApp using +1 718 717 2861

Feel free to ask questions, clarifications, or discounts available when placing an order.